Bel UK HQ

Design

Print

Install

Project Overview

Geo was commissioned to transform Bel UK’s headquarters into a
vibrant and engaging space that reflects the company’s playful yet
professional values. Using bold wall graphics and illuminated
lightboxes, we reimagined the office environment to showcase Bel’s
iconic brands, key installations included:
  • Entrance Wall & Icon Feature – A striking rst impression, combining bespoke illustrations, company values, and even a few cheesy jokes to bring Bel’s playful identity to life.
  • Waiting Area & Bel Landscape – A custom illustration inspired by the Jura region, where Bel originated, creating a welcoming and immersive brand experience.
  • Main Corridor Lightboxes – Revitalised displays that proudly showcase Bel’s key brands with vibrant colours and illuminated logos.
  • The Dream Room – A once dark and uninspiring staff space, reimagined with soft colours and nature-inspired elements to encourage relaxation and creativity.
  • Brand-Themed Meeting Rooms – Each space designed to reflect the heritage and personality of Bel’s brands, from the French-inspired Port Salut room to the vibrant, tulip-filled Leerdammer space.

By seamlessly blending brand storytelling with thoughtful design, the new office environment energises both staff and visitors, making Bel UK HQ a true reflection of its iconic brands passing through.

5 Areas

Rebranded and fitted with graphics

Deliverables

Branding & Design
  •  Concept development to reflect Bel UK’s playful yet professional identity
  • Bespoke illustrations and typography incorporating brand values
Print & Installation
  • Entrance Wall & Icon Feature – Large-scale wall graphics combining brand elements, values, and playful illustrations
  • Waiting Area & Bel Landscape – Custom illustration inspired by the Jura region, enhancing the brand’s origins
  • Main Corridor Lightboxes – Revitalised illuminated signage showcasing Bel’s key brands
  • The Dream Room – Environmental graphics and soft colour palettes to create a calming staff space
  • Brand-Themed Meeting Rooms – Custom designs reflecting individual brand identities (e.g. French-inspired Port Salut, Dutch-themed Leerdammer)

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The Portman Estate

Dover Truck Stop